Last year I spoke on the phone with a farmer in Brooksville who is growing it commercially, which makes sense since it is a Salvia. My Publix sells bulk chia seeds just $9.49 a pound, so I bought a small amount to try in smoothies. Three days ago I sprinkled a pinch in a 4 inch pot of soil...this morning they were up at sunrise! I'll let the seedlings gain some size then plant the clump in a large container garden, plus I'll direct sow some seeds in a garden area just to see how they do this summer. The flowers look pretty in pics so they could aid in my effort to make my yard more colorful

http://www.hindawi.com/journals/bmri/2012/171956/